Fullcount is a Japanese denim and heritage clothing brand established in 1992 in Kurashiki, Okayama Prefecture—a region famed for denim production. The label is recognised for producing premium selvedge denim jeans using traditional shuttle looms and attention to old-school details, such as rigorous washing techniques that create natural fading and rich texture. Alongside denim, Fullcount crafts shirts, jackets and casual wear that uphold its commitment to quality materials, meticulous construction and a balance of classic design with everyday wearability.