Blue Blue Japan is a Tokyo-based fashion brand founded in 1996 as the in-house label of Okura, a clothing store in Daikanyama. Specializing in handmade garments dyed with natural indigo, the brand emphasizes traditional Japanese craftsmanship and a commitment to "Made in Japan" production. Its designs are characterized by rich color palettes, hand-finished details, and a focus on comfort and durability, aiming to create clothing that improves with age.