Vilebrequin is a French luxury fashion label best known for its premium swimwear and resort wear. The brand was created in 1971 in Saint-Tropez by Fred Prysquel, who was inspired by the vibrant beach culture of the French Riviera and designed longer, colourful swim trunks from spinnaker cloth that dry quickly in the sun. Over the decades, Vilebrequin has expanded into a full range of beach-and-lifestyle apparel and accessories for men, women and children, characterised by bold patterns, vivid colours and meticulous attention to detail that reflect its relaxed, sun-soaked ethos.