The Duffer of St. George is a British fashion brand established in 1984 by Eddie Prendergast and Marco Cairns in London, taking its name from a story in the 1960s British comic Boy’s Own. The label blends classic British menswear influences with casual and sporty elements, known for pieces that mix smart tailoring, relaxed essentials, and playful details that reflect both heritage and youthful spirit. The brand has been popular in Japan since the mid-1990s and often appears in collaborations with other streetwear names while maintaining a distinctive blend of chic looks and everyday wear.