Tender Co. is a British heritage‑inspired menswear label founded in 2009 by designer William Kroll, rooted in antique British workwear and early industrial influences—especially the clothing and tools of railway and steam‑age labourers. The brand focuses on durable, thoughtfully crafted garments, often made in small UK workshops with quality fabrics, natural dye techniques and detailed construction that give each piece personality and longevity, embodying a philosophy of clothes that improve with wear.