Tellason is an American denim brand founded in San Francisco in 2008 by Tony Patella and Pete Searson, built around a commitment to making high‑quality, durable raw and selvedge denim goods in the USA at a time when much of the industry was moving production overseas. The label focuses on honest craftsmanship — sourcing premium denim (historically including Cone Mills and Japanese mills) and producing its jeans and jackets locally — with a straightforward, no‑frills approach that prioritises substance, durability and the idea that great denim should develop character through wear rather than artificial treatments.