RE-PURPOSE is a Japanese fashion label originally associated with the select retailer L’ÉCHOPPE in Tokyo, known for quietly thoughtful clothing that reimagines classic workwear and heritage silhouettes with a contemporary sensibility. The brand name reflects the idea of giving garments new meaning and utility—taking cues from historical styles such as mid-20th-century denim and utilitarian pieces and reinterpreting them with subtle design choices and relaxed proportions.