Niche. is a Japanese fashion brand founded by designer Hiroshi Nozawa, recognised for its distinctive blend of artisanal craft and global cultural influences. The label often incorporates traditional techniques and materials sourced from countries such as Mexico and Peru, reworking hand-woven textiles and folk elements into contemporary silhouettes. Niche. is known for its relaxed shapes, textured fabrics and character-driven detailing, creating garments that merge craftsmanship, travel inspiration and modern everyday wear.