Fjällräven is a Swedish outdoor clothing and equipment company founded in 1960 by Åke Nordin in Örnsköldsvik, Sweden, built around the goal of making nature more accessible with functional and durable gear. The brand draws on Scandinavian outdoor heritage to create backpacks (most famously the Kånken), jackets, trousers, tents and other apparel and accessories designed for hiking, trekking and everyday outdoor life, emphasising simplicity, practicality and respect for the environment.