BEAMS is a Japanese lifestyle and fashion retailer founded in 1976 in Tokyo. Known for its eclectic mix of contemporary, streetwear, and classic styles, BEAMS has grown into a cultural hub that blends fashion, art, design, and lifestyle goods. The brand operates various sub-labels (like BEAMS Plus, BEAMS Boy, and BEAMS T) that each cater to different aesthetics—from heritage menswear to casual street style. BEAMS is also celebrated for its global collaborations with designers, artists, and brands, making it a trendsetting force in both Japanese and international fashion.