AT‑DIRTY is a Japanese apparel brand rooted in classic American casual and workwear heritage with a rugged, motorcycle‑inspired edge. Launched under the creative umbrella of New name! and based in Japan, the label mixes vintage‑influenced pieces with utilitarian design cues and cultural nods to riding and workwear lifestyles, giving its collections an authentic, lived‑in feel that appeals to fans of Americana‑leaning street and craft menswear.