{"title":"Setto","description":"\u003carticle dir=\"auto\" data-turn-id=\"b252c710-43ea-4444-94d9-b6f5bcbfb13d\" data-testid=\"conversation-turn-47\" data-scroll-anchor=\"false\" data-turn=\"user\" tabindex=\"-1\"\u003e\u003c\/article\u003e\n\u003carticle dir=\"auto\" data-turn-id=\"request-699ccf1a-d914-832f-86ba-9dff6c882cc4-0\" data-testid=\"conversation-turn-48\" data-scroll-anchor=\"true\" data-turn=\"assistant\" tabindex=\"-1\"\u003e\n\u003cdiv tabindex=\"-1\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"8e6eaec5-ca93-4ff9-a821-d9e8b0a56d4d\" dir=\"auto\" data-message-model-slug=\"gpt-5-2\"\u003e\n\u003cp data-start=\"0\" data-end=\"777\"\u003eSETTO is a Japanese clothing brand launched in 2014 by the textile manufacturer Japan Blue Co., Ltd. in Kojima, Okayama Prefecture, a region with a long history of denim and textile production. SETTO approaches design from the perspective that material development is integral to the creative process, applying expertise in yarn, fabric, colour and shape to create comfortable, well-made garments intended to be everyday companions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","products":[{"product_id":"setto-mens-made-in-japan-purple-wool-blend-field-jacket-3","title":"SETTO Men's Made in Japan Purple Wool Blend Field Jacket","description":"Brand New With Tags \u003cbr\u003e\u003cbr\u003e• Size M\u003cbr\u003e• Purple\u003cbr\u003e• Button fastening\u003cbr\u003e• 90% Wool, 10% Polyester\u003cbr\u003e• Made in Japan\u003cbr\u003e\u003cbr\u003eMeasurements\u003cbr\u003e\u003cbr\u003e• Pit to pit: 23 inches\u003cbr\u003e• Length: 28 inches\u003cbr\u003e• Pit to cuff: 18 inches\u003cbr\u003e• Shoulder to shoulder: 19 inches","brand":"Setto","offers":[{"title":"M \/ Purple","offer_id":57020531245381,"sku":"I","price":100.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/5890\/3621\/files\/Photoroom-20251112_220647_1.jpg?v=1769770975"}],"url":"https:\/\/theutilitarian.co\/collections\/setto.oembed","provider":"The Utilitarian Co.","version":"1.0","type":"link"}