{"title":"Hold Fast","description":"\u003cp\u003eThe British workwear label Hold Fast was a well-known heritage brand through much of the 20th century, originally associated with sturdy industrial garments. In the early 2010s Old Town worked with a local factory to revive the Hold Fast line, producing classic workwear pieces under the historic label. That revived collection was initially targeted at the Japanese market, where demand for authentic and heritage European clothing has proven strong, especially among consumers with appreciation for quality and craftsmanship. \u003c\/p\u003e","products":[{"product_id":"hold-fast-x-sophnet-mens-made-in-england-dark-blue-overall-chore-shop-jacket","title":"HOLD FAST x SOPHNET Men's Made in England Dark Blue Overall Chore Shop Jacket","description":"• Size M\u003cbr\u003e• Blue\u003cbr\u003e• Button fastening\u003cbr\u003e• Cotton \u003cbr\u003e• Sophnet branding on the chest and back\u003cbr\u003e• Made in England\u003cbr\u003e• Excellent condition\u003cbr\u003e\u003cbr\u003eMeasurements\u003cbr\u003e\u003cbr\u003e• Pit to pit: 22.5 inches\u003cbr\u003e• Length: 40 inches\u003cbr\u003e• Pit to cuff: 18.5 inches\u003cbr\u003e• Shoulder to shoulder: 18.5 inches\u003cbr\u003e\u003cbr\u003eAs part of its 20th-anniversary project in 2019, SOPH. released the Hold Fast Shop Coat, a limited edition piece that blended the Japanese label’s minimalist, logo-driven style with the utilitarian heritage of Hold Fast, a historic British workwear brand renowned for its durable shop coats and industrial uniforms.","brand":"Hold Fast","offers":[{"title":"M \/ Blue","offer_id":57536872218949,"sku":"E","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0981\/5890\/3621\/files\/Photoroom-20250916_223930_1.jpg?v=1774812891"}],"url":"https:\/\/theutilitarian.co\/collections\/holdfast.oembed","provider":"The Utilitarian Co.","version":"1.0","type":"link"}